Hiller Pharma Co., Ltd.

Hong Kong Society of Cinematographers Virtual Film Production Test 2021

Unstoppable Future Technology with Extended Reality, A solid milestone for the future.

(Hong Kong - 22nd February, 2022) Our journey with Cinematographers Virtual Film Production Test 2021 has come to a fruitful end. We thank you and appreciate all parties and individuals involved, the testing outcome has unlocked significant endless possibilities.

Hiller Pharma Co., Ltd. (HPCL) operated alongside the Hong Kong Society of Cinematographers (HKSC) in developing Hong Kong's first largest virtual set utilizing LED panels. With the use of Real-Time Rendering - RTR for the whole project, the rendering engine created the most diverse types of virtual sets. The camera tracking system is fully synchronized and incorporated into the virtual environment, competent in creating an in-camera frustum and out-camera background to reflect the correct lighting. This cutting-edge development has taken the concept of extended reality to a whole new level, delivering superior options comparatively to traditional physical sets, and the historic green screens, extending the future to many real-life applications.

Hiller Pharma has been efficiently examined and tested with virtual set production film delivery, countless other studies and betas have been carried out in collaboration with various software and performances, striving to perfect the beneficial use of this trend beyond its hype. HPCL’s vision has taken its potential beyond production to additional functions including conferences and corporate events and various corporations have since been in collaboration for the brand-new immersive experience.

HPCL’s vision has taken its potential beyond production to additional functions including conferences and corporate events. Various corporations have since been in collaboration for the brand-new immersive experience; we have successfully aided countless corporations during the global pandemic in transitioning their traditional events into greater inclusive and immersive virtual events. Our unit has been paving the way for a new advanced future while Hiller Pharma will continue functioning as a significant factor and collaborator platform for enhancing our modern industry during this pandemic.

 

Main Organizer:

Hong Kong Society of Cinematographers

Co-organizing Organizations: 

Shaw Studios

Hiller Pharma Co., Ltd.

One Cool Hang Wan Rental

Society of Motion Imaging

Television Broadcast Publications Limited

ARRI

Supporting Organizations:

SMPTE-RIS

Versatile Media

ICVR

SONY

HundreDoc

Hong Kong Design Institute

U Gear

ONE LIGHT STAND

Disguise

TUI Insurance Consultants Ltd.

Salon Films (H.K.) Ltd.

Hong Kong Cinematography Lighting Association